For purposes of the content analysis, intercourse had been thought as any depiction of sexual intercourse

For purposes of the content analysis, intercourse had been thought as any depiction of sexual intercourse

Not absolutely all product which was taped had been coded. As our focus ended up being on scripted development, we excluded day-to-day news broadcasts, game shows, sports programs and occasions, and paid development, in addition to all kinds of commercials along with other promotions ( e.g., teasers for community programs). Although music videos had been taped, they certainly were coded and analyzed individually because of the unique faculties and are also maybe not reported right right here. The analyses introduced in this paper, nevertheless, do are the nonmusic video programming from cable music activity stations including talk programs, variety/comedy shows, and truth programs. In addition, reveals that had been incomplete simply because they started before 3:00 p.m. or ended after 11:00 p.m. are not coded. Finally, episode repeats had been eradicated through the test.

The sample that is final the 2001 2002 season contains 1,276 unique system episodes, whereas the last test for the 2002 2003 period included 1,439 unique system episodes. The test when it comes to 2nd content analysis ended up being notably bigger than the very first 12 months’s test once we produced concerted work in 12 months 2 to make sure that we had three episodes of every nonsyndicated show. Despite strict adherence to your sampling plan, extra taping had been needed whenever, for instance, brand new programs joined the autumn lineup following the start of year to replace for cancelled programs or once the time and time slot for a string was changed.


The codebook when it comes to bigger research ended up being based considerably from the factors manufactured by Kunkel and peers (1999, 2001, 2003) within their content analyses conducted for the Kaiser Family Foundation. We created extra products, including those on exact exact same sex behavior that is intimate sexual talk linked to nonheterosexuals. In comparison to Kunkel and peers, who utilized the scene since the unit that is primary of, our content analyses involved coding for sexual content in 2 moment intervals of program time. Because scenes differ dramatically in total and, hence, usually do not offer a continuing device of measure to make evaluations across programs, we utilized a typical coding product predicated on time. Coding news development in designated time periods has been utilized usually by other scientists conducting analyses that are content different system genres including films, detergent operas, and music videos (Hazan, Lipton, & Glantz, 1994; Lowery, 1980; Roberts, Christenson, Henriksen, & Bandy, 2002; Roberts, Henriksen, & Christenson, 1999; Sommers Flanagan, Sommers Flanagan, & Davis, 1993; Stockwell & Glantz, 1997; Terre, Drabman, & Speer, 1991).

For purposes with this content analysis, intercourse ended up being understood to be any depiction of sexual intercourse, intimately suggestive behavior, or any mention sex or intercourse. To be conservative and prevent overcoding sexual content, communications about intercourse were differentiated from nonsexual communications linked to relationship and relationships, that have been maybe not coded. As an example, a declaration such as “I adore my boyfriend” wouldn’t be coded whereas a declaration such as “I made like to my boyfriend” will be coded.

Exact exact exact Same intercourse intimate behavior

Every 2 moment period that were coded as containing one or more style of sexual intercourse monitored in the primary coding task flirting, kissing, intimate touching, intercourse suggested, sexual activity depicted, along with other intimate behavior 2 has also been evaluated for the existence of exact same intercourse behavior that is sexual. With this product, programmers utilized a yes/no response format to indicate whether some of the sexual behavior depicted within the period took place between two different people associated with sex that is same.

Speak about nonheterosexual intimate problems

Each 2 minute interval that was indeed coded as containing a minumum of one example of talk through the intimate talk groups found in the key coding task ( ag e.g., feedback about own/others’ intimate actions or passions, speak about sexual activity which has had already occurred, speak about sex crimes) had been additionally coded for whether any of the intimate talk pertaining to nonheterosexuals. Because of this product, programmers once again used a yes/no response format to point whether some of the intimate talk reflected the intimate passions or issues of nonheterosexual people. Frequently, such commentary pertaining to gays and lesbians, although sporadically they certainly were connected with bisexuals.