For purposes with this content analysis, intercourse had been understood to be any depiction of intercourse

For purposes with this content analysis, intercourse had been understood to be any depiction of intercourse

Only a few product which was taped had been coded. As our focus ended up being on scripted programming, we excluded news that is daily, game shows, sports programs and activities, and paid development, in addition to all kinds of commercials as well as other promotions ( ag e.g., teasers for system programs). Although music videos had been taped, they certainly were coded and analyzed individually for their unique traits and they are perhaps maybe perhaps not reported right right here. The analyses offered in this paper, nevertheless, do are the video that is nonmusic from cable music activity channels including talk programs, variety/comedy shows, and truth programs. In addition, reveals that had been incomplete simply because they started before 3:00 p.m. or ended after 11:00 p.m. weren’t coded. Finally, episode repeats had been eliminated through the sample.

The sample that is final the 2001 2002 period contained 1,276 unique system episodes, whereas the last test for the 2002 2003 period included 1,439 unique system episodes. The test for the second content analysis ended up being significantly bigger than the initial 12 months’s test once we produced concerted work in year 2 to make sure that we had three episodes of each and every nonsyndicated show. Despite strict adherence into the sampling plan, extra taping ended up being needed whenever, as an example, brand new programs joined the autumn lineup following the start of the year to replace for cancelled programs or as soon as the time and time slot for a string had been changed.


The codebook when it comes to bigger research ended up being based significantly on the factors manufactured by Kunkel and peers (1999, 2001, 2003) inside their content analyses conducted when it comes to Kaiser Family Foundation. We created extra products, including those on exact exact same intercourse behavior that is intimate sexual talk linked to nonheterosexuals. In comparison to Kunkel and colleagues, whom utilized the scene given that unit that is primary of, our content analyses involved coding for intimate content in 2 moment periods of system time. Because scenes differ significantly in total and, hence, usually do not offer a continuing device of measure to make evaluations across programs, we utilized a standard coding product considering time. Coding news programming in designated time periods has been utilized often by other scientists conducting content analyses across different program genres including films, detergent operas, and music videos (Hazan, Lipton, & Glantz, 1994; Lowery, 1980; Roberts, Christenson, Henriksen, & Bandy, 2002; Roberts, Henriksen, & Christenson, 1999; Sommers Flanagan, Sommers Flanagan, & Davis, 1993; Stockwell & Glantz, 1997; Terre, Drabman, & Speer, 1991).

For purposes with this content analysis, intercourse ended up being thought as any depiction of sexual intercourse, intimately suggestive behavior, or any speak about sex or sexual intercourse. To be conservative and prevent overcoding content that is sexual communications about sex were differentiated from nonsexual communications linked to love and relationships, that have been maybe maybe maybe not coded. For instance, a declaration such as “i enjoy my boyfriend” wouldn’t be coded whereas a declaration such as “I made want to my boyfriend” would be coded.

exact Same intercourse intimate behavior

Every 2 minute period that were coded as containing one or more kind of sexual intercourse tracked in the primary coding task flirting, kissing, intimate touching, intercourse implied, sexual activity depicted, as well as other intimate behavior 2 has also been assessed for the existence of exact exact same intercourse behavior that is sexual. Because of this product, programmers utilized a yes/no response format to point whether some of the sexual behavior depicted into the period took place between two different people of this exact same intercourse.

Speak about nonheterosexual issues that are sexual

Each 2 interval that is minute was indeed coded as containing one or more example of talk through the intimate talk groups utilized in the primary coding task ( ag e.g., remarks about own/others’ intimate actions or passions, speak about sexual activity which has currently occurred, speak about sex crimes) ended up being additionally coded for whether some of the intimate talk linked to nonheterosexuals. Because of this product, programmers again used a yes/no response format to point whether some of the intimate talk reflected the intimate passions or concerns of nonheterosexual individuals. Most frequently, such feedback pertaining to gays and lesbians, although sometimes they certainly were related to bisexuals.